Why do so many classic rock tunes end up in so many Super Bowl ads? You may just think they're good songs, so why not? Seems more than any other music genre, classic rock , and classic pop, span generations in a way no other music genre does, and definitely hits what one music licensing exec says, is the target demographic advertisers are trying to hit during a Super Bowl: 35-64 year olds.....Steve Karpowicz adds the strength of these classic hits are strong because of "their familiarity with the general population," and are "enjoyed by multiple generations." Just a few examples of classic rock and pop: this year's John Travolta's reworking of his classic hit "Summer Nights'" from "Grease," ELO's "Showdown," from last year's Michelob Ultra spot, and 2021's use of Queen's "I Want to Break Free" in the Matthew McConaughey spot for Doritos 3D....here's more on all that.
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